Whether it’s a tech summit, an NGO outreach, or a corporate launch, one truth holds:
Events live and die by how well they’re communicated.
We’ve seen it firsthand:
☐ A powerful conference with thought leaders, but poor visibility.
☐ Social campaigns that peak on Day 1 and fade by Day 3.
☐ Programs with rich outcomes but no system to showcase the impact.
It’s not that the events lack value; it’s that communication is often reactive, fragmented, or focused only on promotion instead of sustained engagement.
At TBDA, we help organizations and event teams design communication systems that not only create noise but also build lasting resonance and measurable results.
Why Most Event Communications Fail
☐ Campaigns stop at “awareness” but don’t guide audiences to action.
☐ Efforts are over-reliant on one channel (usually social media).
☐ There’s no strategy for before, during, and after the event.
☐ Impact isn’t documented or amplified, leaving stakeholders unconvinced of ROI.
That’s why we use the PESO Model to help organizations rethink communication.
The PESO Model: A Framework for Event & Campaign Success
| Channel Type | Description | Examples |
| Paid | Media you pay to amplify | Event ads, Google search campaigns, influencer promos |
| Earned | Visibility through third parties | PR mentions, industry coverage, strategic media partnerships |
| Shared | Distributed via networks & communities | Social media shares, live tweets, collaborations, hashtags |
| Owned | Channels you control long-term | Event website, newsletters, post-event reports, video libraries |
When these four work together, your event or project doesn’t just “happen”; it creates momentum before, during, and long after it ends
☐ Amplified (Paid) → You reach beyond your immediate circle.
☐ Credible (Earned) → You borrow trust from respected voices.
☐ Community-driven (Shared) → Your audience becomes your advocate.
☐ Anchored (Owned) → You create permanent assets that keep delivering value.
What This Means for Events, NGOs & Projects
At TBDA, we’ve applied this system across industries:
NGOs & Public Projects – turning complex missions into simple, repeatable messages.
Corporate Events – building pre-event anticipation, live engagement, and post-event longevity.
Ecosystem Campaigns – mobilizing diverse stakeholders with layered communication.
Brand Launches – blending storytelling, data, and community-driven buzz.
The result? Campaigns that don’t fade when the curtain closes but instead leave a lasting footprint of engagement and credibility.
Why TBDA?
We’ve helped brands, NGOs, and event organizers across multiple sectors rethink communication. Our strength lies in:
☐ Strategy before execution → no random posting, everything ties to an outcome.
☐ Creative + structured systems → storytelling meets frameworks like PESO.
☐ Sustainable impact → we build assets and strategies that live beyond the campaign.
We don’t just amplify events. We engineer ecosystems that carry your message further, louder, and longer.
Whether you’re running a high-profile summit, launching a public-interest campaign, or promoting a brand initiative, your communication strategy determines your impact.
The real question isn’t: “Did people see it?”
It’s: “Did they engage, share, and act on it?”
At TBDA, we design communication systems that make sure the answer is yes.
Let’s make your next campaign unforgettable.